The inspiration for this blog came from a Marketing Communications class in which we were asked to create a personal brand for ourselves. Every product in the marketplace is positioned in a certain way, as are people. A positioning statement states how a brand distinguishes itself amongst competitors, and what features are beneficial to the intended audience. The following would be my positioning statement:
To the perspective employer at a global corporate organization, Ashley Tallman is an enthusiastic, passionate, and driven individual with an ability to learn quickly who will provide commitment and dedication to every aspect of her work. She will go above and beyond expectations and maintain a positive outlook throughout.
In essence I always strive for perfection and put 110% into my work at all times. You’ll notice I chose the tagline ‘Tall. Taller. Tallman.’ for this blog. I believe that truly describes me and my work ethic, and how I am willing to go that ‘extra step’ above what is asked of me.